<h1>&nbsp;</h1> <div class="toc-about clearfix"> <h1><a href="http://many.at/links2tabs" class="header">Psychology - психологія 心理学 psychologie 心理學 ψυχολογία psychologia मनोविज्ञान pszichológia உளவியலாளர்கள் psicologia మానసిక నిపుణులు 심리학 psykologi tâm lý học psikoloji психология psicólogos علم النفس psicología פסיכולוגיה</a></h1><p>References 11 - 20 for Fanboy Psychology: Why We Keep Buying The Same Stuff</p> </div><!-- class="about clearfix" --><h1>&nbsp;</h1> <div id="mysitesnoframes" class="sites_content"><ul> <li><a rel="nofollow" href="http://www.thepsychologist.org.uk/archive/archive_home.cfm?volumeID=26editionID=228ArticleID=2313" ><img src="/wp-content/images/icons/32/globe2.png" width="32" height="32" /><strong>[11] it’s suggested that our association with our belongings changes us at...</strong>thepsychologist.org.uk</a></li> <li><a rel="nofollow" href="http://www.psychologyofgames.com/2010/01/how-social-identity-theory-predicted-the-console-wars-of-07/" ><img src="/wp-content/images/icons/32/globe3.png" width="32" height="32" /><strong>[12] how this works in the context of game consoles</strong>psychologyofgames.com</a></li> <li><a rel="nofollow" href="http://psycholo.gy/wp-content/images/cache/0/25/532/6e6a9_original.jpg" ><img src="/wp-content/images/icons/32/globe4.png" width="32" height="32" /><strong>[13] The Psychology of a Fanboy: Why You Keep Buying the Same Stuff</strong>psycholo.gy</a></li> <li><a rel="nofollow" href="http://en.wikipedia.org/wiki/Sunk_costs#Loss_aversion_and_the_sunk_cost_fallacy" ><img src="/wp-content/images/icons/32/wikipedia.png" width="32" height="32" /><strong>[14] sunk cost fallacy</strong>wikipedia.org</a></li> <li><a rel="nofollow" href="http://www.lifehacker.com.au/2011/03/how-sunk-cost-fallacy-feeds-farmville-addiction-bad-purchases" ><img src="/wp-content/images/icons/32/globe5.png" width="32" height="32" /><strong>[15] money (and time) to salvage a purchase you’ve already made</strong>lifehacker.com.au</a></li> <li><a rel="nofollow" href="http://www.lifehacker.com.au/2012/10/remember-what-youre-giving-up-when-you-upgrade-gadgets" ><img src="/wp-content/images/icons/32/globe6.png" width="32" height="32" /><strong>[16] upgrading gadgets</strong>lifehacker.com.au</a></li> <li><a rel="nofollow" href="http://www.lifehacker.com.au/2010/06/recognise-sunk-costs-to-cut-stress-and-financial-losses" ><img src="/wp-content/images/icons/32/globe7.png" width="32" height="32" /><strong>[17] in finances</strong>lifehacker.com.au</a></li> <li><a rel="nofollow" href="http://en.wikipedia.org/wiki/Choice-supportive_bias" ><img src="/wp-content/images/icons/32/wikipedia.png" width="32" height="32" /><strong>[18] choice supportive bias</strong>wikipedia.org</a></li> <li><a rel="nofollow" href="http://memlab0.eng.yale.edu/PDFs/2000_Mather_Shafir_Johnson_PsychSci.pdf" ><img src="/wp-content/images/icons/32/globe8.png" width="32" height="32" /><strong>[19] create false, positive memories</strong>memlab0.eng.yale.edu</a></li> <li><a rel="nofollow" href="http://youarenotsosmart.com/2010/05/19/fanboyism-and-brand-loyalty/" ><img src="/wp-content/images/icons/32/globe9.png" width="32" height="32" /><strong>[20] You Are Not So Smart gives this example of how choice supportive bias...</strong>youarenotsosmart.com</a></li> </ul></div> Your browser does not handle frames, which are required to view the sites in tabs. Please upgrade to a more modern browser.<br /><br />