<h1>&nbsp;</h1> <div class="toc-about clearfix"> <h1><a href="http://many.at/links2tabs" class="header">Psychology - психологія 心理学 psychologie 心理學 ψυχολογία psychologia मनोविज्ञान pszichológia உளவியலாளர்கள் psicologia మానసిక నిపుణులు 심리학 psykologi tâm lý học psikoloji психология psicólogos علم النفس psicología פסיכולוגיה</a></h1><p>References 1 - 10 for Psychology of a fanboy: Why you keep buying the same stuff</p> </div><!-- class="about clearfix" --><h1>&nbsp;</h1> <div id="mysitesnoframes" class="sites_content"><ul> <li><a rel="nofollow" href="http://en.wikipedia.org/wiki/Social_identity_theory" ><img src="/wp-content/images/icons/32/wikipedia.png" width="32" height="32" /><strong>[1] social identity theory</strong>wikipedia.org</a></li> <li><a rel="nofollow" href="http://www.thepsychologist.org.uk/archive/archive_home.cfm?volumeID=26editionID=228ArticleID=2313" ><img src="/wp-content/images/icons/32/globe2.png" width="32" height="32" /><strong>[2] it&#039;s suggested that our association with our belongings changes us...</strong>thepsychologist.org.uk</a></li> <li><a rel="nofollow" href="http://www.psychologyofgames.com/2010/01/how-social-identity-theory-predicted-the-console-wars-of-07/" ><img src="/wp-content/images/icons/32/globe3.png" width="32" height="32" /><strong>[3] how this works in the context of game consoles</strong>psychologyofgames.com</a></li> <li><a rel="nofollow" href="http://lifehacker.com/mac-vs-windows-your-best-arguments-486125257" ><img src="/wp-content/images/icons/32/globe4.png" width="32" height="32" /><strong>[4] Windows vs OS X</strong>lifehacker.com</a></li> <li><a rel="nofollow" href="http://lifehacker.com/paid-vs-free-software-your-best-arguments-870361592" ><img src="/wp-content/images/icons/32/globe5.png" width="32" height="32" /><strong>[5] paid vs free software</strong>lifehacker.com</a></li> <li><a rel="nofollow" href="http://lifehacker.com/tag/flamewars" ><img src="/wp-content/images/icons/32/globe6.png" width="32" height="32" /><strong>[6] whatever else</strong>lifehacker.com</a></li> <li><a rel="nofollow" href="http://en.wikipedia.org/wiki/Sunk_costs#Loss_aversion_and_the_sunk_cost_fallacy" ><img src="/wp-content/images/icons/32/wikipedia.png" width="32" height="32" /><strong>[7] sunk cost fallacy</strong>wikipedia.org</a></li> <li><a rel="nofollow" href="http://lifehacker.com/5786352/how-the-sunk-cost-fallacy-feeds-farmville-addiction-and-bad-purchases" ><img src="/wp-content/images/icons/32/globe7.png" width="32" height="32" /><strong>[8] money (and time) to salvage a purchase you&#039;ve already made</strong>lifehacker.com</a></li> <li><a rel="nofollow" href="http://lifehacker.com/5952810/remember-what-youre-giving-up-when-you-upgrade-gadgets" ><img src="/wp-content/images/icons/32/globe8.png" width="32" height="32" /><strong>[9] upgrading gadgets</strong>lifehacker.com</a></li> <li><a rel="nofollow" href="http://lifehacker.com/5562758/recognize-sunken-costs-to-cut-stress-and-financial-losses" ><img src="/wp-content/images/icons/32/globe9.png" width="32" height="32" /><strong>[10] in finances</strong>lifehacker.com</a></li> </ul></div> Your browser does not handle frames, which are required to view the sites in tabs. Please upgrade to a more modern browser.<br /><br />